PHOTOGRAPHY MADE EASY
Хочу продавать свои онлайн-курсы.
С чего начать?
Все секреты ТОПовых экспертов и онлайн-школ
Каждую неделю я получаю минимум одно сообщение от эксперта, который хочет продавать свои инфопродукты. Чаще всего это амбициозные эксперты, которые строят планы на шаг вперед, не хотят ограничиваться только продажей консультаций и услуг, мечтают написать книгу и изменить мир к лучшему

Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole. In the words of Jan Tschichold, "Methods and rules that cannot be improved upon have been developed over centuries. To produce perfect books, these rules must be revived and applied." The front matter, or preliminaries, is the first section of a book and typically has the fewest pages. While all pages are counted, page numbers are generally not printed, whether the pages are blank or contain content.
Perceptual Cause and Effect
Lighting creates the 2D pattern of contrast the brain interprets to recognize 3D objects in photographs. In an in-person viewing experience, the brain relies on stereoscopic vision, parallax, shifting focal in addition to the clues created by the highlight and shadow patterns the light on the object creates. When viewing a photo, the brain tries to match the patterns of contrast and color it has seen to those other sensory memories.
«The baseline for what seems "normal" in lighting is the direction and character of natural and artificial sources and the context provided by other clues»
Steve Jobs
Apple CEO
2
The Natural Light Baseline
To differentiate that role from that of "key" modeling when a modeling source moves behind the object, it is typically called a "rim" or "accent" light. In portrait lighting, it is also called a "hair" light because it is used to create the appearance of physical separation between the subject's head and background.
When a photographer puts the sun behind an object, its role in the lighting strategy changes from modeling the front of the object to one of defining its outline and creating the impression of physical separation and 3D space a frontally illuminated scene lacks.
Steve Jobs
Apple CEO
1818 Magazine by Stephanie Toole
To differentiate that role from that of "key" modeling when a modeling source moves behind the object, it is typically called a "rim" or "accent" light. In portrait lighting, it also called a "hair" light because it is used to create the appearance of physical separation between the subject's head and background.
3
Creating Natural Looking Artificial Lighting
A typical studio lighting configuration will consist of a fill source to control shadow tone, a single frontal key light to create the highlight modeling clues on the front of the object facing the camera over the shadows the fill illuminates, one or more rim/accent lights to create separation between foreground and background, and one or more background lights to control the tone of the background and separation between it and the foreground.
There are two significant differences between natural lighting and artificial sources. One is the character of the fill and the other is a more rapid fall-off in intensity. In nature, skylight fill is omni-directional and usually brighter from above. That "wrap around" characteristic is difficult to duplicate with a directional artificial source.
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